The world change brought about by the public welfare film one day

This is a “capricious” film, nine directors made a full 900 days, and finally told nine unrelated stories in 100 minutes. This film is considered as “full score of sincerity”. Even today, a few years later, when it comes to public welfare films, there will always be someone mentioning “one day” at the first time.

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Non sad public welfare film

In the vast desert, Dorje, a Yugur youth, weaves the waste plastic pipes used by his grandfather for infusion into small toys such as goldfish and woodpeckers, which are densely hung on a tree in the grassland. The desert is so quiet that he can hear the whine of the plastic pipes blown by the wind.

In addition to herding sheep, Dorje usually has no playmates. Every half a month, he could ride a high horse across a desert and spend an afternoon in front of Lemont with his only playmate of the same age. Originally, I had an appointment to see you again 15 days later, but my friend failed to make it, leaving a gift at the place where I had an appointment to see – a comic book “Nezha makes the sea” and a simple stroke without words, which told Dorje that he had moved to a distant place.

Lying in the desert guarding the sheep, Dorje started a new wait, waiting for the father who worked outside all year to come back, waiting for the day to see his little friend again.

The story, entitled “gift”, is considered by netizens to be one of the most moving stories in “one day”. There is no deliberate sadness. Producer sun may only hopes to present the real appearance of the left behind children of ethnic minorities through the story of more than 10 minutes – loneliness and waiting are the normal conditions of these children.

Like the present, the other eight stories in one day respectively tell the process of “pursuing dreams” of special groups of children, such as poor children, children with reading and writing difficulties, children with intellectual disabilities, abducted children, blind children, obese children, deaf mute children, children of prisoners and so on.

Although it’s about special groups of children, one day is not a tragic world.

In the heart of sun AMI, the founder and producer of “one day”, it should be the look of the classic movie “little sunshine beauty”. These special children, like the little sunshine beauty with glasses and a small belly, have the right of truth and pursuing dreams that all ordinary children have.

“I hope to restore the real appearance of these children in the film from an equal perspective.” Sun said. The story “little cinema” does not emphasize the poverty of poor children, but highlights the same pursuit and desire of children for light and shadow; in “invisible painting”, blind girls will paint through their richer and unrestricted imagination, and even hold their own painting exhibition; in “qiuza”, the obese child qiuza, although abandoned by his mother, is supporting teachers Take care and try to overcome obesity

“First of all, the children should be able to identify with themselves in this film, which is the basic premise of one day. Otherwise, those children who are sad and labeled in the movie will feel more inferior, more unable to identify with themselves and feel that they are different. ” Sun said.

Before making “one day”, as the director of Huayi Brothers’ public welfare fund, Amy sun always joked that she was a “country film projectionist” who had been traveling in poor mountainous areas all the year round. By building “change cinema”, more poor children could see good films for free. In 2012, she was determined to make a movie that could change people’s prejudice against special children because she had met too many special children in the process of film production.

But it’s not easy for Amy sun, who has never made a movie.

Different from the public welfare films such as dear and ocean paradise, sun may raised the money for one day’s continuous films. For the first time in 2012, China wanted to make movies with millions of yuan of money. In the project approval stage, it took more than a month for Amy sun to go to the relevant audit department with her bag on her back to make a report and lobby every day.

Not an actor

Few directors are interested in such a public welfare film. Experienced directors have limited schedule and energy, so it is impossible to consider such a movie without commercial value and selling point. Sun almei repeatedly bumped into the wall and lobbied endlessly: “the voice and influence of public organizations alone are too small, which need a larger platform and voice to spread. No one can listen to the traditional way of preaching patiently. It’s better to walk into the cinema more intuitively and easily…” She tried to convince people that the impact of making such a film could not be measured by quantitative indicators.

After being rejected by countless directors, “one day” was finally shot by nine young directors. It takes 900 days to lead a team of 350 people to shoot, which is an extremely luxurious thing in film production, but Sun AMI thinks it is “worth it”! In 900 days, her biggest anxiety is how to advance the next story, how to make the script more realistic, and when the actors can be in place.

A few years ago, when sun AMI put on a movie at a school for working children in Beijing, she found that more than 90% of the children in the school had never been to the cinema. The children who have no God in their eyes usually have light in their eyes when they watch movies. Combined with the work experience of the rural projectionist, we have the inspiration of “little cinema”. Therefore, she also asked each director to go to these special children to experience and explore the story. The script of one story was changed for three months. All nine stories have real prototypes.

Nine stories, nine lives, nine special groups of children that need to be concerned. There are also huge differences in the presentation of these stories in “one day”: there are dramas that have been artistically adapted, documentaries that have their own colors, and even cartoons. Sun may didn’t think it was inappropriate to concentrate such different elements in a movie.

In the movie, “the way home” is over, the subtitle “200000 missing children, if you mind your own business, you can let them find the way home” appears on the screen. One day, this kind of advocacy focusing on special groups of children has been added between stories.

This practice is related to sun Ami’s creative idea. “I prefer to regard” one day “as a carrier to carry out life education and convey values. The most appropriate way to present each story, so that more people can see the real side of these special children, change their attitude towards these children even a little bit “.

So who is going to “act” these real stories? In one day, in addition to 12 stars such as Zhou Xun, Siqin Gaowa, Xu Fan, Han Geng, Yuan Shanshan and Zhang Hanyu, who are playing with zero pay, it’s worth noting that the “little actors” in the film.

None of them have ever learned to perform, all of them come from their own special children’s groups. When choosing the star of the story “solo Orchestra”, Amy sun and the director came to a school for deaf and mute children in Beijing, where the children are all deaf children, and the music is far away from them.

When the director asked 300 children in the school who could sing, only a little boy named Shihao said “I can sing” with unclear pronunciation and sign language, and sang his only “two tigers”. Marriott can hear a little bit of the sound. It also has hearing aids and likes music. Although his parents were also deaf, when Shihao was very young, his vocal dad taught him the only two tigers by gesturing and pronouncing. Although he didn’t sing a single tune, Howe was chosen to star in the solo orchestra. “This kind of disclosure of children is exactly what we hope to show in the film.”.

More than 10 minutes of film is not difficult for professional actors. But for these special children, it’s not easy. There is not a lot of time that Shwe can use to make a movie, and it often needs to wait and cooperate with other actors in the process of making a movie. After the film, his mother was glad to find that the child had become more patient.

The real change behind the low film arrangement rate

After 900 days of training, this alternative film was finally released on September 10, 2014. Huayi Brothers Media Co., Ltd., the issuer, claimed that the company’s accounts were zero. In order to let more people enter the cinema, the national unified public welfare fare of 5 yuan was adopted. But for this kind of films, under the low ticket price, there is also a low film arrangement rate in cinemas. According to media reports, after the release of “one day”, many cinemas in Shenzhen only have one “one day”, or even not in one.

But sun may felt that her goal had been achieved. According to the statistics of micro arrangement data, the attendance rate of “one day” on the first day of release reached 93%. With the joint efforts of many actors, the film itself and its phase