First, the German Siemens hearing aid siemens has maintained the first place in the Chinese market for many years, and the Chinese market has become one of the fastest growing markets of the Siemens Group in the world. The Chinese seem to have a natural trust in Siemens, and their influence in the Chinese market can be seen from the Siemens franchise stores in the streets and the Siemens hearing aid counters in the pharmacies. In addition to the brand effect of Siemens, its marketing strategy in the Chinese market is the key. Siemens attaches great importance to low-end and mid-range products. Its cheap and usable hearing aids occupy the first impression of most Chinese patients who use hearing aids for the first time, so that hearings refer to Siemens. At the same time, large-scale industrial production is also the strength of German companies. They are able to supply a steady stream of industrially stable products. There is no advantage but no major drawbacks. If you want to buy a foreign brand hearing aid below 1,000 yuan in China, you have almost no other choice.
Second, Danish Resound hearing aid GN-ReSound is currently the second largest sales in China, once the first in China, but it is no longer the same. After an unsuccessful global merger and acquisition, Resound suffered a major injury and was in a precarious position in the global market. It has actually withdrawn from the ranks of the Big Three in the global competition. The maintenance of China’s market share should be attributed to its open market strategy and government procurement projects that have emerged in recent years. Resound is also one of the most comprehensive hearing aid companies in the Chinese market. Its product line ranges from low-end box machines to top-of-the-line wireless products, covering almost every price range.
Third, the Denmark DEMANT Group is a true century-old store in the industry. It is actually the world’s first comprehensive listening group. Its hearing equipment company, hearing aid company and language training equipment company have the unique competitive advantage in the world. With Otto Kang and Bona Peak, Oticon is the number one in Europe and the second largest hearing aid company in the world. Oticon headquarters does not seem to have any product line concept. When new products come out, the old products will be eliminated. There will always be only a few models, and only the latest products will always be sold. Of course, the price will not be cheaper. In China, a society with diverse needs, it seems that there is always no feeling.
Fourth, the United States Stark starkey is the inventor of custom hearing aids, still in China to carry forward this traditional advantage. Because the sound feedback suppression technology of its custom machine is the first in the industry, its high-power custom machine is recognized as a high-quality product in the industry. Its innovation in chip processing technology, cooperation with Apple, etc., shows that this is a very Companies with American characteristics, of course, are the first brand in the North American market. They have also developed rapidly in the domestic market in recent years. According to statistics, Stark’s custom machine shipments have accounted for one-third of the world. It can be seen that it is absolutely dominant in the custom machine.
Fifth, Swiss SONOVA Hearing Group, subordinate to Swiss Phonak and Canada Unicorn Hearing Aid. The SONOVA Group is currently the world’s number one company in the global hearing aid market. Its strong product research and development capabilities are amazing. The new technology and new product series launched almost every year has won him the opportunity of the developed countries in the world. Often the technology pioneered by his world has become a model for other competitors to follow up on new products. Phonak did not adequately consider the Chinese market factors in the design of low-end products. Some products did not fully consider the needs of Chinese consumers, which led to his sales in China far lower than its main rivals Siemens and Resound.
Sixth, Denmark’s only listening company widex in the Chinese market is lacking in development. This is the only one of the world’s six major brands to implement the Chinese general agent system, because its agents do not have factories in China, the product cost remains high, only listen to the products and design Quite exquisite, but the price is really not very good.
Junious Luo /Senior Sales
Huizhou Jinghao Medical Technology Co.,Ltd
Mob/whatsapp/Wechat： +15017913539
Skype：juniousluo
Email: jinghao15@jinghao.cc
Link：Review the six major brands of global hearing aids in Chinese market
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