Why did Siemens sell the hearing aid business?
Fundamentally speaking, the personalized production and rapid change of hearing aids is not suitable for the traditional production of giants such as the Siemens Group. Compared with the Group’s operating income of 780 billion euros, the scale of Siemens hearing aid business is negligible. Siemens proposes the future direction: focusing on the field of electrification, automation and digital growth, its main core is still large-scale industrial products. Previously, many home appliances and other departments have been sold. The sale of Siemens hearing business marks the complete withdrawal of Siemens Group from the terminal. Customer’s B TO C market.
The Siemens Hearing Project is a special department for Siemens. He is almost independent of Siemens Medical Group and has a long history. 100 has brought countless praises to Siemens for many years. If it is not a last resort, Siemens executives will not sell it. What is the reason for selling this now?
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